Even the best product won't sell without good advertising. Some ads are great, and some are remembered for being terrible. Test your knowledge of these memorable slogans and see how you fare!
Which fast food chain spent the '80s asking “Where’s the beef?”
One of the most memorable ads of the '80s, Wendy’s had an old lady repeatedly ask, “Where’s the beef?” The campaign was meant to show the lack of real beef in the burgers of other fast food chains.
What is the oft-quoted slogan for Life Alert?
As is the case with most infomercials, this Life Alert ad took a very real and serious problem (what happens to the old and infirm when they are alone and injured) and delivered it in such a melodramatic way that audiences couldn’t help but laugh.The Life Alert button offered a way for isolated senior citizens to call for help if they needed it.
What is the product asked for at the end of this quote: “Pardon me, do you have any _______?”
An ad that was meant to establish the high-end reputation of its product, this commercial saw two Rolls Royces pull up next to each other and roll down their windows. The passenger of one Rolls asks the passenger of the other if they have any Grey Poupon. The correct answer was always "But of course."
What brand completes this slogan: “I’m a pepper, he’s a pepper, she’s a pepper, we’re a pepper”?
In the 1970s, Dr. Pepper encouraged people to “be a pepper too” by way of ads featuring a catchy jingle and dancers. While many people know that the lead dancer in the ads was David Naughton, who went on to star in "An American Werewolf in London," fewer people are aware that one of the dancers was Ray Bolger, who played the Scarecrow in "The Wizard of Oz."
What product encouraged its users to “Clap on!”?
The Clapper was a light switch that responded to the sound of clapping to turn on and off. However, as many users found out, it responded to many other sounds, such as barking dogs, crying babies, slamming doors, or particularly noisy TV effects.
What cereal is “G-r-r-r-eat!”?
Tony the Tiger has been trying to sell us on the quality of Frosted Flakes for more than half a century. The campaign started in the 1950s and is still used today. But Tony hasn’t stayed the same. AdAge.com claims that Tony has now traveled to more than 42 countries, and has a wife and a daughter.
How does this slogan end: “Nothing Sucks like ______”?
In the 1960s, Swedish vacuum company, Electrolux, began selling its product worldwide and chose this slogan. Many assumed the somewhat edgy (for the time) slogan was a simple translation error, but rest assured, those Swedes knew what they were doing. The slogan was deliberately written to be a pun.
What coffee brand is “The Best Part of Waking up”?
Since the 1960s, audiences have known that “the best part of waking up is Folgers in your cup." This catchy jingle has been used consistently for over five decades and has been performed by Aretha Franklin, Richie Havens, and Rockapella.
A popular public service ad in the late 1980s used an egg and a frying pan to demonstrate what?
The now-famous ad took to the airwaves in 1987 and was sponsored by The Partnership for a Drug-Free America. The ad informed the viewer that the egg was “your brain,” the frying pan was drugs, and the sizzling egg as it was being fried was “your brain on drugs. Any questions?”
In the 1980s, Burger King asked customers “Where’s ____?”
In what has been called the "most elaborate advertising flop of the decade," Burger King asked its customers “Where’s Herb?” Herb, according to the ad, was the only man in America never to have eaten a Whopper. Despite a huge media presence (including a Super Bowl ad), the campaign had next to no impact on sales and was quickly dropped.
Which fast food chain urged its customers to make a “Run for the Border”?
Taco Bell used the slogan during the 1980s and early 1990s. In the late '90s, it was changed to the ubiquitous “Yo quiero Taco Bell.”
Which pizza chain urged its customers to “Avoid the Noid”?
The Noid was an impish little creature who had a vendetta against pizza. This ad campaign started in 1986 by Domino’s, who had only your pizza-loving interests at heart.
Which pizza chain ran a series of ads called “The Pizza Head Show” based on a "Saturday Night Live" skit?
The Pizza Head Show was a series of ads that ran from 1993 to 1997, and featured Pizza Head and his nemesis, Steve, a pizza cutter. They were a spoof of the Mr. Bill skits from "Saturday Night Live."
Which fast food chain claimed that they “speak fish”?
In 2011, Long John Silver’s revealed its new slogan, “We speak fish.” After much mocking from the internet, it was quickly changed to “That’s what I like.”
Complete this famous slogan: “Two all-beef patties, special sauce, lettuce, cheese, pickles, onions on a ______”
A slogan can easily be considered a success if everyone in America can sing along and know the product, without it ever being mentioned in the jingle. This Big Mac jingle from McDonald’s is a solid example.
“Your mom wants you to eat at ______."
Drawing on its popularity with college kids, Jimmy John’s adopted the slogan, “Your mom wants you to eat at Jimmy John’s.” Jimmy John’s was founded in Charleston, Illinois, in 1983.
How do you spell relief?
Rolaids began the “How do you spell relief?” campaign in the 1970s, and has carried through variations of the theme through present day. The antacid tablets used to come only in peppermint flavor, but are now available in cherry, tropical punch, apple, and berry, among others.
“I can't believe I ate the whole thing.” What should I take to feel better?
Alka-Seltzer began this commercial in 1970. It featured a man suffering heartburn after eating his wife’s terrible cooking.
How does this jingle end “Give me a break, give me a break, break me off a piece of that ____ bar”?
“Break Me Off A Piece of That Kit Kat Bar” premiered in 1986, and is still used today. It has been performed in commercials by Carrie Underwood, Shawn Colvin, and Chance the Rapper.
Which sportswear brand urged its customers to “Just do it”?
Nike began the “Just do it” ad campaign in 1988, as "a tough, take no prisoners” response to Reebok’s focus on the '80s aerobics craze. However, a prisoner is indirectly responsible for the slogan. Adman Dan Wieden says the inspiration for the phrase “Just do it” was inspired by the last words of Death Row prisoner Gary Gilmore.
What was advertised as “the other white meat”?
In 1987, an ad campaign sponsored by the National Pork Board declared pork to be “the other white meat,” in hopes of boosting sales by replacing chicken or turkey with pork in recipes. In the culinary world, pork is considered a white meat, but nutritionists and the USDA consider it to be a red meat.
What is “The snack that smiles back”?
In the early 2000’s, Goldfish declared themselves “The snack that smiles back,” playing on the fact that Goldfish crackers are known for having an eye and a smile baked into them. However, only 40 percent of all Goldfish have this signature look baked into them. The rest are plain.
“What would you do for a ______ bar?”
1982 saw the creation of one of America’s most enduring ad jingles, “What would you do for a Klondike bar?” The original Klondike bar is a block of ice cream (normally vanilla, but also available in chocolate, strawberry, maple, and cherry) covered in chocolate. Since then, many other flavors have been added to the roster, including cappuccino, Heath bar, Oreo, Rocky Road, and S'mores.
According to the ads, which protein is “what’s for dinner”?
In 1992, the National Livestock and Meat Board sponsored the “Beef. It’s What’s For Dinner” ad campaign. The original ads featured “Rodeo” from Aaron Copland's "Rodeo" suite and voiceovers by Robert Mitchum. The slogan was respectfully put on hiatus for a few years after Mitchum’s death in 1997 but was revived in 1999, this time being voiced by Sam Elliot.
“Plop, plop, fizz, fizz, oh what a relief it is” was the slogan for which heartburn medicine?
This famous jingle appeared in 1978, and originally featured Speedy, the Alka-Seltzer mascot. The song was covered twice by Sammy Davis Jr.
Which margarine brand warns you that “It’s not nice to fool Mother Nature”?
In the early 1970s, Chiffon Margarine ran ads featuring Dena Dietrich as Mother Nature, waxing poetic about the glorious taste of the real, natural butter she was eating. When the voiceover, done by Mason Adams, informs her that it’s margarine, not butter, Mother Nature gets angry and makes thunder and lightning appear as a threat.
What was the name of the overly-anxious supermarket manager who scolded customers with pleas of “Don’t squeeze the Charmin”?
From 1964 to 1985, customers endured a reign of terror from grocery store manager George Whipple, who had an unhealthy fixation with the toilet paper aisle, including his hypocritical tendency to squeeze the Charmin when he thought no one was looking. In the late '80s, he shifted his focus to encouraging skeptics to squeeze the Charmin.
What brand name completes this slogan: “You’re not fully clean unless you’re ____fully clean”?
In the '80s and '90s, Zest declared itself “not a soap” because it didn’t leave behind a film like most soaps do, allowing its users to be cleaner than they would be with regular soap. The ads ended with actors pulling towels across their backs that had “Zestfully Clean!” on the back, while the jingle assured us that “You’re not fully clean unless you’re Zestfully clean."
Which drink is “good to the last drop”?
This is one of the longest-running slogans in advertising history, having been coined in 1915. There are rumors that the phrase was said by Teddy Roosevelt and overheard by an advertiser, but the rumors have never been proven. Maxwell House has claimed the story to be true -- and not true -- at various points in history.
Which motel brand promises to “leave the light on for you”?
Since 1986, Motel 6 has promised us that “we’ll leave the light on for you,” using the voice of NPR commentator Tom Bodett. Motel 6 was started in 1962 and was named after its $6 per night flat rate (which is currently about $48 per night).
Which candy promises that it “melts in your mouth, not in your hand”?
Another example of a long-running slogan, M&M's has been saying they melt in your mouth and not in your hand since 1967. Plain M&M's were created in 1941 and their peanut-filled companions were created in 1954.
Which reinvention of a classic soda used the slogan “Right Now” and had ads featuring the song of the same name by Van Halen?
Crystal Pepsi was created in 1992, and used the Van Halen song, “Right Now,” in its ads. Despite initial promising results, Crystal Pepsi soon became a huge flop and was discontinued in 1993.
Which brand used identical twins as a way to encourage people to “double your pleasure, double your fun”?
Doublemint Gum, named because it claims to have “double strength” peppermint flavor, hit the shelves in 1914. In 1939, the company began using twins to sell the product, and the “double your pleasure” jingle hit radio airwaves in the 1950s.
Which brand of razors is “the best a man can get”?
In 1989, Gillette aired a Super Bowl ad, debuting their slogan, “Gillette. The Best a Man Can Get.” It has been translated into 14 different languages and used around the world.
Brooke Shields announced that nothing comes between her and what brand of jeans?
In 1980, controversy arose when 15-year-old Brooke Shields asked “Do you wanna know what comes between me and my Calvins? Nothing!” The blatant use of sex appeal was upsetting enough to conservatives in the '80s, but the fact that an underage model was featured in the ads led to the ads being banned in many places.
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