Can You Match These Automakers' Logos to Their Slogans?

By: Craig
Image: Shutterstock

About This Quiz

Are you a connoisseur of car brand slogans? With so many car manufacturers in the world, matching the car brand slogan to a vehicle logo can be a very tough job. Can you do it? Start your engine and let's give it a go!

Mercedes was formed in 1925 when Benz & Cie and the Daimler-Motoren-Gesellschaft (DMG) company merged. At the same time, their famous logo, a three-pointed star in a wreath, was trademarked. Technically, however, the first Mercedes was made in 1901.

The Honda Company rose out of the ashes of WWII. At first, they only manufactured motorcycles, becoming the biggest manufacturers in the world of this form of transport. In 1963, they produced their first car and by 1973 were exporting them to the United States. A mere nine years later, Honda had opened its first manufacturing plant in Ohio.

Fabbrica Italiana Automobili Torino or FIAT was found in 1899 and by 1901, had produced their first car, the 4HP. Through the years, they have undergone many ownership changes and partnerships, including with Ferrari. Currently, FIAT is part of the Chrysler Group.

Another Italian manufacturer, Alfa Romeo was founded in 1910 by Ugo Stella who bought a French vehicle manufacturer operating in Milan. Alfa Romeo is renowned for producing some incredibly beautiful cars, including the 1954 Giulietta, available in both a convertible and coupe.

Volvo started out in 1914 as a company producing ball bearings. Interestingly, Volvo is latin for I, run which is applicable to both ball bearing and vehicle production. The first Volvo car was made in 1927 and today they are known as some of the safety vehicles on the road.

Subaru vehicles fell under the auspices of Fuji Heavy Industries after the Second World War. In 1957, the first Subaru produced, the 360, rolled off the production line. Subaru cars have a number of unique features, including boxster engine configurations and symmetrical all-wheel drive. Today, they produce performance vehicles that have unbelievable handling qualities.

Henry Ford was nothing short of a genius. After starting the Ford Company in 1903, Ford had the Model T on the market five years later. By 1913, however, Model Ts were produced using a production line. Interchangeable parts that work on different models also lower cost, making Ford’s cars available to the common person.

Infiniti is the luxury division of Nissan and formed in 1987. By 1989, Infiniti had 51 dealers across the United States and sold two models – the Q45 sedan and the M30 coupe. Over the years, Infiniti has led with vehicle technology, including voice operated systems in 2002 and an all-around parking view in 2007. Today, Infiniti offers a range of models, from sedans to SUV’s.

Acura is the luxury division of Honda. Acura first launched their Integra and Legend models to the United States and Canada in 1986. They also produced high-performance vehicles such the legendary NSX.

Designed by Rover designer Maurice Wilks, the first Land Rover saw the light of day in 1947. It was based on the Willis Jeep, a staple of the American forces during World War II. It was an instant success and in the first year of production alone, models were exported to over 68 countries. Today, Land Rover is owned by Tata and continues to be a favorite luxury vehicle for many.

BMW was first formed in 1916 by Karl Rapp and Gustav Otto with the now famous emblem first used in 1917. The company produced its first motorcycle in 1923 and the first car built by BMW followed in 1929 under license from the Austin Motor Company. Their own models followed in 1932. Today, BMW vehicles are some of the most sought-after vehicles available to the public.

Formed in 1922 by Sir William Lyons and William Walmsley, the Swallow Sidecar Company was the forerunner to Jaguar. Under the name SS Jaguar, the company started producing two models, the SS 90 and SS 100. In the 1940s, their model range increased with the addition of the XK 140 and 150 and the iconic E-type. Through success at Le Mans in the 1950s, Jaguar pushed its brand even more – a luxury vehicle with exceptional performance. Today, that core value remains.

Now part of the Volkswagen group, Audi first formed in 1909 and was started by August Horsch. After a merger with three other companies in 1932, the famous four-ring logo was used. In the 1980s, Audi became the first manufacturer to include four-wheel drive on its high-performance vehicles. As a result, they dominated the rally circuit. Today, Audi continues to produce luxury, high-performance cars.

Volkswagen started life in Germany in 1937. The first vehicle produced by the company was the iconic Beetle, or ‘People’s Car’ as it became known. After the war, the Beetle became popular all over the world and was produced until 2003 when the last vehicle rolled off the production line in Mexico. Today, Volkswagen is one of the most respected vehicle manufacturers in the world.

Andre Peugeot designed his first vehicle in 1889 in the form of a steam driven 3-wheeler. In 1896, he formed Société des Automobiles Peugeot and started building petrol driven cars that continue to this day. Peugeot became the first company to use rubber tires on its cars.

The original Jeep was a product of World War II. It gave the American armed forces a fast, reliable vehicle, capable of a number of roles. Not only did it act as a recon vehicle but as an ambulance as well. Today, Jeep is not only a luxurious SUV but still has that off-road pedigree of its illustrious predecessors.

Toyota was founded by Kiichiro Toyoda in 1937. It had originally started out as a division of Toyoda Loom Works with the first cars produced from 1933 onwards. It took some time before the Japanese marque hit the United States --- a full 20 years -- but from 1957, Toyotas were available in America. A decade later, Toyota had its first plant in the States producing vehicles for the American market. Today, Toyota is one of the biggest vehicle manufacturers in the world.

Pontiac formed part of the General Motors brand from 1926 to 2009 when it was discontinued. Over the years, many epic Pontiac models have graced the roads of America, including the Bonneville, GTO convertible, and the iconic Firebird. Unfortunately, the threat of bankruptcy forced General Motors to drop the brand although the Pontiac trademark remains active. Could this iconic brand make a comeback one day?

British auto manufacturer, Rover, started out by building the safety bicycle in 1885. Founder JK Starley even designed an early electric car (1888) but it never went into production. Rover produced their first car, the Rover 8 in 1904. Vehicle production continued for a number of decades even though mergers with other companies occurred. Production of the Rover marque ended in 2005.

Swiss auto engineer Louis Chevrolet, also a successful racing driver, and William Durant formed Chevrolet in 1911. The famous Chevy logo followed two years later as the company began to establish itself as a worthy opponent to Ford (a rivalry that continues to this day). Over the years, Chevy has produced some classic vehicles, including the Corvette, Camaro and Chevelle SS.

Japanese auto manufacturer, Nissan, was founded in 1934 and based in Yokohama, Japan. By 1958, Nissan was importing vehicles into the United States followed by a manufacturing plant in the 1960s. Today, Nissan is the sixth largest vehicle manufacturer in the world.

First formed in 1925, Chrysler is an American auto manufacturer which is now part of the FIAT group. Along with Ford and Chevrolet, Chrysler formed part of the Big Three in American auto manufacturing. Chrysler was the first company to introduce the minivan, a staple of soccer moms the world over!

The second largest auto manufacturer in Korea, KIA Motors started in 1952, first manufacturing motorcycles, then trucks and finally, in 1975, cars. From 1992, KIA vehicles were available in the United States. Today, the KIA brand continues to grow throughout the world thanks to its high-spec, relatively cheap models.

Oldsmobile started out in 1897, formed by Ransom E. Olds and building four cars in its first year. It took until 1900 before the Oldsmobile name was used on vehicles manufactured by the company. Throughout its history, the company produced 35 million vehicles. General Motors phased out the brand in 2004.

Cadillac, an American vehicle manufacturer, was established in 1902. By 1909 it was part of the General Motors company. Cadillac is, in fact, the second oldest automotive brand in America. Gangster Al Capone used a bulletproof Cadillac to protect himself from rivals. The vehicle was impounded when he was arrested and later used by President Roosevelt on the day after the attack on Pearl Harbor.

After supplying other motor companies with various parts in the early 1900s, John F. and Horace E. Dodge started their own motor company in 1914. By 1920, the company was producing 140,000 vehicles a year and had over 20,000 workers. Today, Dodge is part of the FIAT motor group.

The oldest vehicle manufacturer in America, Buick started in 1897. In 1904, they introduced the overhead valve engine, the first vehicle manufacturer to do so. By 1909 they became part of the General Motors group. More than 80 percent of the Buicks sold in the world are bought in China.

The Mercury brand was started in 1937 by Edsel Ford, son of Henry Ford. He saw an opportunity for a new car brand, slightly more upscale than regular Fords but less luxurious than Lincoln. This was specifically to compete with the General Motors marques, Buick, Pontiac, and Oldsmobile. The recession of 2008/2009 forced Ford to cut Mercury in 2010.

Although Audi is from Germany, the word actually means ‘listen’ in Latin. So why name your car company this? Well, founder August Horch did so because, in German, Horch means ‘listen,’ so he just chose the Latin word for it and used it to name his company.

Henry Leland, who founded Cadillac in 1902, resigned from General Motors and founded Lincoln in 1917. Leland named the company after the first president for whom he had voted – Abraham Lincoln. The company was purchased by Ford in 1922 with Edsel, Henry Ford’s son, given the reins. Today, Lincoln continues to sell high-quality, luxury vehicles in the Ford stable.

Always innovators, Volkswagen invented the ‘hot hatch’ with the introduction of the Golf GTI in 1976. Essentially a Golf Mk 1 with a high-performance engine, the GTI was an instant hit, opening a segment in the car market that is still fiercely competitive to this day, especially in Europe.

The civilian version of the HUMVEE military vehicle, Hummer’s first hit the market in 1992. General Motors purchased the brand in 1999 but stopped production in 2010. More than 11,000 Hummers were built in 18 years.

Not many people know this, but Peugeot is actually the oldest car manufacturers in the world. The company began as a coffee mill in the early 1800s before starting a steel foundry. The first Peugeot vehicle was produced in 1889.

Saturn came about in 1990 as General Motors started to look into a brand of smaller cars of superior quality, especially to rival Japanese imports. The first models released came under the banner of the S-series. This essentially gave buyers three different body styles which were attached to the same chassis. The brand was closed by General Motors in 2010 after a deal to sell it to Penske fell through.

Without a doubt, Chevrolet is one of America’s most loved brands. It was also the first company to introduce a two gear transmission automatic gearbox to be placed in a lower-priced vehicle in 1950. The first Corvette, introduced in 1953, was built to counter the European sports car invasion taking place in America.

Over the years, BMW has produced some incredible vehicles. These include the Z8, the Isetta, the 507 and a car for the future, the i8. This hybrid vehicle is certainly the way motor vehicle design is moving in the future.

Honda introduced a number of firsts to the world of motoring. It was the first company to offer satellite navigation (in its Accord model) and the first auto manufacturer to introduce 4-wheel drive (in the Prelude model).

One of the world’s leading sports car brands, Porsche was started by Ferdinand Porsche in 1948. By that time, Porsche was already an experienced auto engineer having worked for Daimler-Benz. He also designed the ‘People’s Car’ – the Beetle.

We’ve all seen it in old movies. Cars that need to be cranked to start, often a lengthy process. But Cadillac was the first company to introduce the electric starter in 1912, saving on doctor’s bills around the world!

The luxury brand of Toyota, Lexus was founded in 1989. Lexus models were only available in their home country from 2005 onwards.

Walter Percy Chrysler was a very interesting man. After he bought his first vehicle, he disassembled it then put it back together and only then learned to drive. And the rest, as they say, is history.

KIA is the second biggest car producer in Korea. The name means ‘arise or come up out of Asia.’ KIA is the oldest car manufacturer in this southeast Asian country.

The biggest selling car manufacturer in Korea, Hyundai formed in 1967. Currently, Hyundai produces over 1 and a half million units a year and sells its vehicles in 193 countries.

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