Cinema has always resided at the intersection of art and commerce. Cinephiles like to wax romantic about the function of film in the context of society and study every frame of their favorite films for meaning and metaphor. Make no mistake, these are worthy and valid endeavors, but the fact of the matter remains that movies are products. And products exist to be sold (that's why they call it the movie business). An integral part of selling anything, be it a car, cat food or a film is advertising. No doubt, a memorable ad campaign can outlive even a great product.
One of the most effective components of film advertising is the tagline — a short phrase that hooks an audience and pulls them into the theater. A tagline can be a line of dialogue, a literal summation or a vague phrase, a pithy pun or a single word that captures the spirit of a movie and packages it as a tiny mimetic unit. Composing great taglines is an art, and the line between a good one and bad one is razor thin. One part ballyhoo and one part poetry, taglines are the movie poster equivalent of haiku.
Be afraid, be very afraid because this time, it's personal! Just when you thought it was safe to take a film quiz, we've assembled a collection of some of the most memorable movies in Hollywood history. Can you match them to their famous taglines? Go ahead. Make our day!